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Romanian affiliate advertising and marketing firm 2Performant acquires Profitshare, partners with eMAG owner

.2Performant, a Romanian technology and also associate advertising and marketing solutions firm, revealed on Monday, September 9, at the Bucharest Stock Exchange, that it wants to obtain the Profitshare associate systems in Romania and also Bulgaria coming from Transformation Advertising. Concurrently, Dante International, the proprietor of eMAG, are going to come to be a shareholder in 2Performant.On September 6, 2Performant's Board of Supervisors concluded an initial contract to obtain the Profitshare.ro and Profitshare.bg affiliate systems had by Transformation Advertising S.R.L. and Transformation Advertising And Marketing EOOD. The agreement outlines the concepts of the purchase and is certainly not officially binding, according to the provider press mentioned through Economedia.The procedure involves the move of the Profitshare business lines coming from Sale Advertising and marketing S.R.L. and Sale Advertising EOOD (as dealers) to 2Performant (as the shopper). Dante International S.A. (a large number investor of Sale Advertising and marketing S.R.L.) are going to become part of the business transactions agreement as a backer." Once the Profitshare transaction is finished, our experts are going to grow our current capacity and also expand our client collection in both Romania and also Bulgaria. Our team still possess a couple of necessary actions to finish, yet I am positive that the staffs involved in the transaction on each edges are going to take care of to accomplish all of them efficiently. We are going to reveal our post-acquisition plannings after wrapping up the investment depending on to the ultimate deal," pointed out Dorin Boerescu, CEO and Founder of 2Performant System.The deal price is actually RON 4.3 million, and will definitely be actually paid 55% in money as well as 45% in 2Performant allotments with a financing rise.." 2Performant is actually a youthful and also powerful firm along with market values that reverberate along with our team. Our experts anticipate that, after the transaction is completed, the Profitshare service combined with 2Performant will supply greater value to its clients," claimed Tudor Manea, General Manager of Dante International SA.2Performant additionally takes note that a number of actions remain to finish as well as wrap up the transaction, such as the effective completion of the as a result of carefulness evaluation by 2Performant.Profitshare was launched in 2012 and currently has a profile of 250 partner systems (featuring the eMAG team) in Romania and also Bulgaria.radu@romania-insider.com.( Photograph source: the business).